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Democratic Shrinkflation: The Chickens Come Home to Roost

03 Jul 2024

The bag of Joe Biden Potato Chips was never very full to begin with, and wasn’t particularly tasty, but in the eyes of many Americans, his chips were at least prospectively better than the alternative of Tasty Trump Chips. The Trump chip bag had some great tasting chips, and it was pretty full. But occasional bites of the Trump Chip left you nauseous, leading many Americans that after once getting sick on something, never want to eat it again. Further, some Americans can swallow the bad chips without getting sick, and indeed have a cast-iron stomach towards Tasty Trump Chips, but they tend to get sick on all the Joe Biden Potato Chips, and will never eat another.

But since his election, the bag of Joe Biden Potato Chips has steadily lost a chip here and there. Some days you can grab a handful, and yes, they’re pretty bland, but there are some chips. Other days you grab just a couple. The bag is puffed full of air, from both its manufacturer, the Democratic Party, and its whole supply chain to include virtually all of the mainstream media. When you question whether the bag is full of chips, you’re ageist and also ignorant. If you could look into the bottom of this very big bag, you’d see so many chips in there. Joe has so many chips in his bag that he’d run rings around any other newer bag of chips. Just trust us…..

But somehow the steady erosion of Joe Biden Potato Chips to satisfy our hunger forced the Democratic Party manufacturer to have a taste test against its primary competitor, in order to help people just feel the full bag of air and maybe convince themselves that, yeah, there are still some good chips in this bag after all. They controlled the taste test, picking the method of the test, and who would administer the test, getting the most favorable test opportunity. But early on in the test, the potato chip pulled out of the bag was not only shriveled, but also moldy. The audience gasped, every judge immediately spit out the chip knowing that this was not fit for consumption. Even that small minority that really loved the classic Joe Biden Potato Chips. Could it be that this was just a bad bag? Maybe the travel schedule made it go bad while in transit? Is it possible that the next bag will be better? But we know the frying oil hasn’t been changed, and further chips are only going to taste worse, not better. And the replacement potato has never been able to demonstrate loyalty by paying customers.

In response to the market price falling for Joe Biden Potato Chips, the manufacturer, the Democratic Party, generally has supported the brand. But other parts of the product line, especially the smaller size bags of Savory Senate Chips and Hearty House Chips, are demanding a revamp of the the flagship product, saying association with the Joe Biden Potato Chips are reducing their sales.

Will the manufacturer continue in their unmitigated greed of shrinkflation, and keep selling us bags of chips that have fewer chips daily? Or will they revamp the product? This difficult business decision is likely to be a Harvard Business Case Study soon.